About Us
THE WATERMARK STORY
Transforming senior living with passion and purpose for more than 30 years.
What do you call a person who sees possibilities, who looks at what is and imagines what can be? Some say “dreamer.” Others say “visionary.” And the doubters, well they say “fool.”
Back in 1985, David Freshwater took a chance. He saw those senior “homes” that told residents when to wake up, what time to eat, and how to “safely” stay entertained. He talked with the residents — the men and women who’d created businesses, raised families, played symphonies, penned novels, fought in wars — and heard how they yearned to keep on living, even as their bodies slowed down.
ASSISTED LIVING
Beauty + Safety + Freedom = Joy
Freshwater envisioned a new kind of senior living. Yes, the care would be exceptional. The food would be healthful and delicious. But additionally, the homes themselves and the communities designed around them would bring joy to the occupants.
And residents would be able — no, encouraged and assisted — to spend their days doing whatever pleased them. What a concept, right?
Freshwater created his first senior living community, The Fountains, in Tucson, Arizona. With his own schooling in architectural environmental design and finance, he collaborated with the University of Arizona Center for Aging, to incorporate wellness concepts into building design, nutrition, and activities.
COLLECTIONS
Your distinct lifestyle, your way.
Committed urbanite? Nature devotee? Ocean enthusiast? We’ve created more than 70 Watermark communities nationwide, geared to three distinct lifestyles. Check out our Collections and discover the one that’s perfect for you.